Ikigo
cy’itumanaho cya MTN Rwanda cyatangije urubuga rushya rw’imyidagaduro rwa MTN
ONE TV, ruzajya rufasha abakiliya kubona no kureba amashusho atandukanye arimo
filime, imikino ya siporo, ibiganiro bya televiziyo, filime ndende z’uruhererekane
n’izindi gahunda z’imyidagaduro.
Uru rubuga
rwitezweho kongera amahitamo y’abakiliya mu bijyanye n’imyidagaduro, rubaha
uburyo bwo kureba ibikubiye mu Rwanda, mu karere ndetse no mu bindi bihugu,
bakoresheje telefoni, televiziyo zigezweho (Smart TVs) cyangwa mudasobwa zifite
internet.
Mu gutangiza iyi serivisi, MTN Rwanda yagaragaje ko ishaka kwagura serivisi zayo z’ikoranabuhanga, ikarenga ku gutanga serivisi z’amajwi na internet gusa, ikongeramo n’imyidagaduro ijyanye n'ibyo abakiliya bakunda.
Umuyobozi
Mukuru wa MTN Rwanda, Monzer Ali, yavuze ko ikoranabuhanga rikwiye kugira
uruhare mu buzima bwa buri munsi bw’abaturage, atari mu kazi no mu bikorwa
by'ubucuruzi gusa, ahubwo no mu gihe cyo kuruhuka no kwidagadura.
Yagize ati: “Kuri twe, agaciro k’ikoranabuhanga gashingira ku kamaro rigirira abantu mu buzima bwabo. Ubuzima buhuje n’ikoranabuhanga ntibugarukira ku kazi no mu bikorwa by'ubucuruzi; bunareba uko abantu baruhuka n'ibyo bishimira. Binyuze muri MTN ONE TV, turazana imyidagaduro abakiliya basanzwe bakunda, tukayibagezaho ku bikoresho bakoresha buri munsi.”
Somdev Sen,
Umuyobozi wa MTN Rwanda ushinzwe abakiliya n'ikoranabuhanga ry'ikoranabuhanga
(Chief Consumer and Digital Officer), yavuze ko intego ari ugufasha abakiliya
kubona byoroshye filime, ibiganiro n'imikino bashaka kureba.
Yongeyeho ko
MTN ishaka no gufasha ibihangano by'abanyarwanda kumenyekana, igaha abahanzi
n'abandi bakora ibijyanye n'imyidagaduro urubuga rwo kugeza ibikorwa byabo ku
bantu benshi.
Yakomeje vauga ko abakiliya bazajya bifuza
kureba MTNONE TV bazabasha kureba
ibyo bifuza nka mu byiciro bitandukanye
by'imyidagaduro n'amakuru, birimo: Filime zo mu Rwanda no mu mahanga,Imikino
itandukanye ya siporo,Imiyoboro ya televiziyo,Filime z'uruhererekane
n'ibiganiro,Gahunda zigenewe abana,Amakuru n'ibiganiro ku mibereho y'abaturage,Inyandiko
mbarankuru (documentaries),Gahunda z'umuziki n'imyidagaduro.
Ikindi yavuze
n’uko iyi serivisi izafasha abakiliya guhitamo ibyo bareba hashingiwe ku
byo bakunda, ibikubiyemo bikazaturuka ku bafatanyabikorwa bo mu Rwanda, mu
karere no ku rwego mpuzamahanga.
Ku bijyanye
n’ibiciro abakiliya bifuza gukoresha MTN
ONE TV bibasaba kuba bakoresha umurongo
wa mtn Rwanda bakoresheje porogaramu zayo
zibasha kujya kuri telefoni, Smart TV
cyangwa urubuga rwa internet.
Abakiliya
bazajya bishyura bakoresheje amafaranga yo guhamagara (airtime), mu gihe uburyo
bwo kwishyura binyuze kuri Mobile Money (MoMo) bwo buzongerwaho mu kindi gihe.
Ku bijyanye
n’igiciro ku mufatabuguzi wa MTN Rwanda
bizajya bimusaba kwishyura amafaranga 250 ku munsi ,Icyumweru
1000,Ukwezi 2500
MTN Rwanda uretse korohereza abakiliya kubona
imyidagaduro, MTN ONE TV ishobora no gufasha abahanzi, abakora filime n'abandi
bafite ibikorwa by'imyidagaduro mu Rwanda kubona urubuga rwo kumenyekanisha
ibihangano byabo.
MTN Rwanda
ivuga ko gushyira imbere ibikorerwa mu Rwanda biri mu ntego z'iyi serivisi,
kugira ngo inkuru, impano n'ibihangano by'abanyarwanda bigere ku bantu benshi.
MTN
Rwandacell PLC ni ikigo gitanga serivisi z’itumanaho n’ibisubizo
by’ikoranabuhanga ku bantu ku giti cyabo, ibigo by’ubucuruzi n’inzego za Leta
mu Rwanda.
Serivisi MTN
Rwanda zirimo guhamagara, internet,
serivisi z’imari zishingiye ku ikoranabuhanga, izigenewe ibigo n’izindi
serivisi z’ikoranabuhanga.
Kuva
cyatangira ibikorwa byayo mu Rwanda mu
1998, MTN yakomeje gushora imari mu kwagura no kuvugurura ibikorwa remezo
by’itumanaho n’ubushobozi mu ikoranabuhanga, hagamijwe gushyigikira iterambere
ry’ikoranabuhanga mu gihugu.
Icyerekezo
cya MTN Rwanda ni ukuba ku isonga mu kugeza ku Banyarwanda isi nshya
y’ikoranabuhanga, ishingiye ku ihame ry’uko buri wese akwiye kungukira ku
buzima bugezweho bworoherezwa n’itumanaho n’ikoranabuhanga.